“I am well baffled, What am I supposed to be doing blud? “
This analysis should explain the key ideas and themes in the advert s as well as some more detailed analysis about how and why they were made:
You should start by explaining the theme of the campaign and what happens in the story of the ads, what they advertising and any facts you can find about the adverts e.g. which advertising company created these ads , what year they were made, (you can find this out on the websites on this sheet as those details are written next to the ads)… etc
Main Questions to Answer: (you will need to use you notes from lesson to answer these well).:
1. Audience: What audience type is your product and campaign aimed at ? Why do you think this ? (DINKYS, GLAMs, Inspirers, Succeeders etc)
2. What techniques are the advertisers using in this advert? Explain how it works : (Snob appeal, Magic Ingredients, Diversion etc etc)
3. Representations: How do these adverts in the campaign represent Men and Women? Can you explain them using any theories we have covered?
4. How successful do you think the ads are in reaching their target audience? WHY ?
5. What are the appeals of this advert ? How does it make people want to spend money ?